Dealer Buyer Panel


Do You Have Buyers or Dealer Partners?

 
The definition of a partner is a company that takes part in an undertaking with another company that shares in the risk and profits. Get a better understanding of the buying trends and expectations of your dealer partners and how we can work better together to achieve the same common goal. Learn from a diverse group of dealers on how they are buying vehicles in today's environment and where they are finding new sourcing opportunities.

MARK FERTIG, Owner
Southeast Auto Funding

 
Mark Fertig has been in the industry for over 33 years in the Florida area.  He is the current owner of Southeast Auto Funding in Miami, FL.  They are an independent dealership that is diverse in its offerings which include financing to consumers, sales and remarketing. 
 
SoutheastJOHN RUDD, General Manager
Cox Chevrolet/Mazda Auto Funding handles over 100 transactions monthly.  Mark started his career in the early 1980’s in the insurance business selling one car at a time.
 

JOHN NEGLIO, Wholesale Director
Morgan Auto Group

 
John is the wholesale director at the Morgan Auto Group.  John is coming up on 30 years within the same organization.  He attended school at Western Connecticut State University. After 6 years as a Marketing Analyst for a large Aerospace Corporation he moved to Tampa in 1979.
 
He started in 1981, when he joined the Ferman Automotive team and instantly earned “Salesman of the Year” honors. He worked his way up through the ranks and by 1986 John moved to the wholesale side of the business where he has remained ever since.
 
In 1989 he joined Frank Morsani’s team at Precision automotive as head wholesale buyer and he remained through the 2004 acquisition by the Morgan Auto Group as head of their wholesale division.
John has been married to his wife Deborah for 25 years and has 5 children.
 
JOHN RUDD, General Manager
Cox Chevrolet/Mazda 


 
John Rudd has been in the automotive industry for 20 years.  He is the current GM/Executive Director of Cox Chevrolet/Mazda and has been with the group for 8 years.   John was recruited by Ethos Group from the University of Nebraska and started his automotive career in South Bend, Indiana with the Gates Automotive Group, Chevrolet and Toyota.  He started at an entry level position and worked his way up within the company.  From Finance Manager, Sales Manager, Finance Director, General Sales Manager to Platform Director.  John then headed to south Texas with an opportunity at John Eagle Honda of Houston.  After two years, he headed to Florida and has enjoyed his time with Cox Chevrolet.  He has been married to Tricia for 18 years and has 4 children living in Sarasota, FL.
 

DOUG RODRIGUEZ, General Manager
DAA of Chattanooga

 
Doug Rodriguez is an automotive veteran with 31 years of experience.  He is originally from Michigan and is the current General Manager of DAA Chattanooga.  Doug is also the current chairman of the NAAA Southern Chapter, on the Board of Directors for NAAA and is a Warren Young Fellow.  During his career he has held many positions including General Manager of BSC America / Tallahassee Auto Auction and as General Manager of Bay Auto Auction in Bay City, Michigan.  Doug is a proven leader within the industry and is well respected amongst his peers.   He holds a BA from Michigan State University.